steering clear of the mainstream
since 2001

june 2010

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info opinion

Violet Vector and the Lovely Lovelies


Color Wheel Records

Genre: psych-pop, indie rock, indie pop

Chapel Hill, NC

November 2009

The colour swirls on the cover hint at what's to come - that is, cheery, radiant pop songs that merge sixties psychedelia with a more modern indie girl-group sound. These five songs are earnest blasts of upbeat guitar chords and jingly keys; one can't help but imagine the band standing behind their instruments with strained, toothy grins planted on their faces. Sadly, the troupe's technicolor mirth quickly grows tedious, as these folks don't have the whimsy or melody of an Apples in Stereo or Of Montreal to back up all their glee. While their best effort, "Technicolor Electric," is legitimately engrossing, several of the other songs are burdened by flat production ("Grass is Glowing") and a dearth of inventive songwriting ("What's Going On in Your World?," "Applesweet"). This EP may have benefitted from a bit more time in the cooker; if VV and the LLs put more emphasis on the Floyd-esque fancy of "Technicolor Electric," they could really have something unique on their hands.

vv and the lls' myspace

Album-best "Technicolor Electric" live: 

Michael Tau

[Vitals: 5 tracks, distributed by the label, released 2009]